When to Order Flowers for Valentine's Day and Mother's Day (and Why Prices Rise)

Quick answer: For Valentine's Day and Mother's Day, order flowers one to two weeks in advance for the best selection and delivery options. Pre-ordering three to four weeks ahead is even better for premium roses, peonies or a specific delivery date. Prices rise around these holidays because wholesale demand for flowers, especially roses, spikes worldwide at the same time. In 2027, Valentine's Day falls on Sunday, February 14 and Mother's Day on Sunday, May 9.

Valentine's Day and Mother's Day are the busiest days on the florist calendar. With a little planning, you can avoid sold-out designs, limited delivery windows and last-minute stress.

When to Order Valentine's Day Flowers

• 3 to 4 weeks before: Best for premium roses, luxury arrangements and specific requests.
• 1 to 2 weeks before: The sweet spot for most orders.
• The week of: Still possible, but popular designs and delivery dates may sell out.
• The day of: Same-day delivery may be very limited, and cutoffs can be earlier than usual.

Consider delivering early

Many people choose delivery on the days before February 14. Flowers delivered a day or two early are still fresh on the holiday, and when Valentine's Day falls on a weekend, as it does in 2027, delivering to an office on Friday, February 12 is a popular choice. Remember that many offices are closed on Sundays.

When to Order Mother's Day Flowers

Mother's Day is the second Sunday in May. Because Sunday deliveries can be limited, many florists deliver on the Friday and Saturday before.

• 3 to 4 weeks before: Ideal for peonies, garden roses and custom designs.
• 1 to 2 weeks before: Good availability for most arrangements.
• The week of: Expect fewer options and tighter delivery windows.

Peonies are often in season around Mother's Day, which makes them a favorite. Explore our peonies and hydrangeas.

Why Flower Prices Rise Around Holidays

Holiday price increases are not arbitrary. Here is what happens behind the scenes:

1. Global demand spikes at once. Florists everywhere order roses for the same week, and growers price accordingly.
2. Growers plan for the peak. Farms time their harvests months ahead to have flowers ready, which raises costs.
3. Shipping and freight costs increase. Many roses sold in the US are grown in South America and flown in, and holiday freight is in high demand.
4. Extra labor. Florists bring in more designers and drivers, and work longer hours.
5. Red roses are the most affected. Mixed seasonal bouquets usually see smaller increases.

How to Get the Best Arrangement for Your Budget

• Order early. Earlier orders get first pick of the freshest stock.
• Choose a mixed design. Mixed seasonal bouquets offer more variety and value than a dozen red roses.
• Consider colors other than red. Blush, coral, white and lavender roses are beautiful alternatives.
• Let the florist choose. A "designer's choice" order lets us use the best flowers of the day.
• Deliver a day early. Flexible dates help ensure on-time delivery.
• Set a clear budget. Tell us what you want to spend and we will design to it.

Florist tip from Anastasiia: "Red roses are beautiful, but don't be afraid to step away from the classic roses-with-baby's-breath look. Soft blush tones, airy textures and one unexpected bloom can feel far more personal — and often go further for your budget."

For current Monalli prices, see our pricing page. Browse our roses and love and romance collections.

Holiday Delivery Tips

• Provide complete addresses, including unit numbers and gate codes.
• Include the recipient's phone number so we can coordinate if no one is home.
• For office deliveries, include the company name and suite, and check holiday hours.
• For hospital deliveries, confirm that flowers are allowed on the unit.

See our same-day flower delivery page for details on cutoffs and delivery windows.

Other Busy Floral Dates to Plan For

• Christmas and the holidays: Order corporate and home arrangements early in December.
• Easter: Lilies and spring flowers are in high demand.
• Graduation season: Late May and June.
• Administrative Professionals Day: April, popular for office deliveries.

Through our corporate flowers program, we can plan holiday gifting for clients and staff in advance.

Make It Last Beyond the Holiday

One beautiful bouquet is lovely. Flowers every month are unforgettable. A weekly, biweekly or monthly flower subscription, starting at $75 per delivery, makes a meaningful Valentine's or Mother's Day gift that continues all year. You can pause or cancel anytime by text or call to (954) 393-4920 at least 2 business days before the next delivery.

Pre-Order With Monalli Floral Studio

We deliver across Broward County and Boca Raton within 20 road miles of our Coral Springs studio (see our delivery area), with fees from $15 to $30 by distance. Send a pre-order request through our shop, request a custom order, or call or text us at (954) 393-4920.